motivations without outdated management models.
I truly appreciate this struggle. I created a $10 million music distribution company and managed it for over 23 years. I learned to value transparency and lots of communication. But I struggled like any business owner to hire the right people, understand and appreciate everyone’s strengths, and manage the business in the best way I could.
Intuitively I knew that each person was different and offered something unique, but it was trial and error to get it right. Managers were required to “manage” people’s disagreements, personal issues, and complaints.
Sometimes those complaints would be about me, and some days I wanted the madness to stop. Could I find a hole in the earth, climb in, and not have to work with others again? It never occurred to me to consult an “expert.” Nor did I know anything about assessments, behavior, motivations, and engagement.
When the music business was crashing and burning in early 2000s, I crashed and burned, too. I learned oh-so-painfully how not taking the time to take care of myself and understand my strengths led me to make the decision to sell the business and think I would simply start over again. I thought that “less people, different people” would solve the problem. ESCAPE became my world.
Had I understood my behaviors and motivations better and surrounded myself with supportive mentors who knew my behaviors, I might have taken a less treacherous path.
You see, in a panic, I sold my business to a scoundrel—someone who drained the cash flow in one week, lost employees within three months, lost vendors in six months, stopped paying me in 18 months, and bankrupted the company in two years. I not only lost a million dollars but I lost a legacy, and I let down an enormous amount of people. Your situation may not be as dramatic as this, but I know that with these tools and all the training I’ve done in the meantime, I can help you avoid the negative, look for your genius, and not make the same types of mistakes I have made. The first time I took a DISC assessment, no one explained my assessment. I enjoyed reading the report but ultimately tossed it on the pile. Years later, when sitting in a mastermind session with other coaches, I was urged— strongly— to partner with TTI, not just to learn about the assessments, but to give the assessments to my clients. I reluctantly attended training, and I found the process illuminating. I began to have a new language for my own genius and I immediately added it to my coaching practice. I love the insights from this assessment, and if I could just do assessments all day, I would die of happiness. Leadership genius translates into sales, in that it gives anyone in business the insight to build an emotional connection with your customers and clients. Leadership genius has also become the foundation of the Fail Proof Hiring System so that more employers can stop the madness of firing for the wrong behavior and start building a behavior- and genius-based team. I understand what it means both to be successful and to struggle as a leader. I believe that it is invaluable to relax and accept who we are, discover our true genius, and appreciate the genius of the others around us. This is an invitation to join me.
Background, Training, Expertise
Ruth Schwartz spent 25 years in the music industry and 10 years on the radio; owned a publishing company and a syndicated radio program; produced records; ran a mail order company; and in 1983 started and built a $10 million distribution company called Mordam Records.
Today, Ruth is an internationally certified (PCC) business leadership coach, motivational speaker, author of the book The Key to the Golden Handcuffs: Stop Being a Slave to Your Business, and the facilitator of Business Mastermind Groups. Highly trained in behavior and motivation assessments, s
he is the owner of High Performance Advocates, a management and leadership development coaching company, and the creator of the Fail Proof Hiring System. She is an enthusiast for working with successful entrepreneurs and business leaders who are tired of task and employee management and are ready to create change.