Strategy? I got my strategy, right here…. (taps head.)
-Anonymous
Strategy: A set of conscious choices about how an organization will deliver value to its customers and distinguish itself from its competitors.
Strategy is less a document and more of a living, breathing focus for how you’re going to get where you want to go. It can be thought provoking, puzzling or hard to implement.
There are three critical areas to examine and define in your business when doing strategic planning.
Core Ideologies
What is the long-term vision of your company? (What do you want and where are you going?)
How is that vision aligned with your personal vision? (Who are you and what are you about? )
What are the guiding principles and mission of your company? (How and why do you do things?)
The Three C’s
What are your Core competencies? (What are you really good at?)
What are your Critical success factors? (What activities can make or break you?)
What is your Competitive advantage? (What makes you different than your competitors?)
Goal Setting
What are your goals? (Where are you headed?)
What are your action steps? (How will you get there?)
Strategy, and all its steps, is a critical element to your success. Implementation, or action steps, is the next most important element. Let us help you design and take these steps rather then let them get lost among the day to day whirlwind and the fires that consume your life.
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