Its been a few years since Dan Pink wrote his book, A Whole New Mind: Why Right-Brainers Will Rule the Future. He may have to update some of his thinking about “production outsourcing” because on technological innovation. But his discussion regarding logical and precise, left-brain thinking giving us the Information Age and artistry, empathy, and emotion being the basis of the emerging Conceptual Age is still brilliant and a simple way to think about authenticity and how others experience you and your work.
He says that to flourish in this Conceptual Age, we’ll need to supplement our well-developed high tech abilities with aptitudes that are “high concept” and “high touch.” In Dan Pink outlines six senses needed to do this exact thing.
I think of this as the authenticity short list:
- Design – Moving beyond function to engage the sense.
- Story – Narrative added to products and services – not just argument. Best of the six senses.
- Symphony – Adding invention and big picture thinking (not just detail focus).
- Empathy – Going beyond logic and engaging emotion and intuition.
- Play – Bringing humor and light-heartedness to business and products.
- Meaning – the purpose is the journey, give meaning to life from inside yourself.
For those of us who don’t know how to “be authentic,” this is a great tool: Find the one sense that is easy for you and accentuate it. Look at what you are doing in your life and work to embrace your whole mind to engage with others. What is your right brain doing today?