For over 100 years an industrial model has been the norm in business. From factories to multinationals to public service to small business, this model has permeated our thinking about how to run a successful business.
Welcome the 21st Century.
We are no longer beholden to our geographic location. Business happens in a nanosecond. Customers have millions of choices at their fingertips. The world’s available resources have changed. Young workers are demanding something different.
As we can not measure the results in our business the same way that we did a year ago, you can not use an outdated industrial model when it comes to your employees.
However, one thing has remained the same. Employees, for the most part, only care enough about the profits of the company to maintain their jobs. For employers that still carries the same familiar frustrations. No matter how many people want jobs right now, employees are intolerant of an attitude of inflexibility and top down power styles.
How are you going to run your business and survive all of this?
It is a lot to absorb that you need to implement new marketing tools and strategies that are participatory and authentic. However, that authentic and transparentness is exactly what today’s workforce craves. Just as you are preparing every other growth strategies, prepare your employee policies.
How do you do it?
Open the books
Want to know how? Read here for more information.