We often de-motivate people without intending to. But if your goal is to free yourself from business overwhelm or make more money it becomes important to become a communicator rather than a de-motivator.

If you don’t start communicating you will continue the cycle of doing everything yourself and being burned out.

You may have heard me say that you can not motivate other people. Motivation comes from an inner sense of contribution to something bigger than ourselves. The  question we need to ask is:How can I get my employees to care as much about my business as I do?”

The answer:“Create a culture where they are contributing to something bigger than themselves.”


Here are the guidelines:

 Understand and communicate your clear and compelling vision.

Make it big. Make it something that the people around you can understand. Don’t make it to “give good service” , “be professional” or “ create a valuable product.” Why? Because you have to have those to survive in business. Those broad statements imply that it is an option to do otherwise. OF COURSE you have great service, delivery and are professional. Now what makes you, spectacular? And it may not have anything to do with your product. And what amazing accomplishment will you offer the world. THAT is a clear and compelling mission and vision

Have great conversations with people that allow them to be a part of decisions.

Have meetings for everyone to talk about anything. No subject is too sensitive. Treat people with trust and respect for their intelligence and for what they know about your business. Additionally, create great conversations with people one on one . If you ask very key questions in ongoing goal setting conversations with people they will start to blossom and care about you and your business.

Allow people to solve problems.

Allowing people to make mistakes and then clean them up makes them feel safe. They learn. They grow. When you coach someone through a mistake the learning is genuine. When you solve problems for them, they stop trying to learn. They learn to care about you and your customers.

Give people a wide variety of things to do.

The more involvement people have, the more they learn about you and your company and the more they care. Narrow job descriptions lead to narrow involvement. What is something that you do that someone else can do? If you present it in the right light, they are happy to be considered valuable enough to be trusted with it. Lead a meeting, spearhead quality control, create a hiring team, handle purchasing, start a new marketing campaign, you name it.

Try one thing here. A staff meeting. A one on one meeting. Assign a new task. Let someone solve a problem. See how it starts to free you and make more money for you. And of course, send me know your results.

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Ruth Schwartz

Ruth Schwartz is the author of "The Key to the Golden Handcuffs". She is a high performance business consultant and leadership coach. Connect with Ruth to participate in the conversation. Google+, Facebook, Twitter, YouTube .