Have you seen the “It Was Never a Dress” advertising campaign?

This campaign was developed for women in tech conferences. Axosoft who created the video, produces project management software but the campaign takes an iconic image and reminds us that sexual stereotypes are everywhere. It is a minute of pure inspiration where you may not have even considered a thought. I love how they rethought a normal, ubiquitous image to make it cool. 

CLICK HERE to read the article about this campaign in Ad Age Magazine. 

In the meantime, what other ubiquitous images, phrases, or sounds do we tolerate without thinking? And how can we creatively turn them on their heel? Let me know what you think when you see this one, and let me know if you have any other pet peeves we can collectively address (no pun intended).

PS: Axosoft is a “flat” organization and does not have any managerial titles. Double bravo, Axosoft.


Ruth Schwartz

Ruth Schwartz is the author of "The Key to the Golden Handcuffs". She is a high performance business consultant and leadership coach. Connect with Ruth to participate in the conversation. Google+, Facebook, Twitter, YouTube .