I don’t have the answer. I’ve been thinking about it a lot though. And I’ve been noticing a lot of business owner anxiety not just about Twitter  but social networking in general. Until I get really clear about my opinion, I’ve been telling my clients with anxiety to single task. Learn one thing at a time. Prioritize and conquer. Keep to the plan. And above all else, don’t worry about it. 

For now, read Alexandra Samuel article” Don’t Keep Up With Social Technology” on the Harvard Business Review hotlist. She’s close to mirroring my current sentiments. samuel-110


Ruth Schwartz

Ruth Schwartz is the author of "The Key to the Golden Handcuffs". She is a high performance business consultant and leadership coach. Connect with Ruth to participate in the conversation. Google+, Facebook, Twitter, YouTube .

    1 Response to "To Tweet or Not to Tweet"

    • dileo

      I’m with you and Alexandra. While I don’t want to be completely left behind with this, it can take the focus off of the in-person relationships I’ve developed. It can be a big distraction making you believe you’re working when you aren’t. Afterall, it only is time well spent if it works. What other value does it bring? It’s just the beginning and there already are a lot of tweeters out there, but is anyone listening?

Comments are closed.