I don’t have the answer. I’ve been thinking about it a lot though. And I’ve been noticing a lot of business owner anxiety not just about Twitter but social networking in general. Until I get really clear about my opinion, I’ve been telling my clients with anxiety to single task. Learn one thing at a time. Prioritize and conquer. Keep to the plan. And above all else, don’t worry about it.
For now, read Alexandra Samuel article” Don’t Keep Up With Social Technology” on the Harvard Business Review hotlist. She’s close to mirroring my current sentiments.